FICCI-Frames report: Impact of demonetisation on media industry will soften by mid-year

The annual report predicts that online video consumption will increase and rural audiences will influence television content.

Mar 21, 2017.  The Indian media and entertainment industries has been growing by 11.6% over the last five years; the impact of demonetisation will level off by mid-2017; digital consumption, especially of video content, is set for an uptick. These are some of the highlights of the FICCI-Frames report for 2017.

Media for the masses: The promise unfolds

The KPMG India – FICCI media and entertainment (M&E) report was released at Frames 2017 convention that covers entire gamut of the M&E sector. Our report covers key insights around the year gone by and future outlook of various segments within the M&E sector in India.