10 Free Tools For Optimizing Website

Websites or web pages need to be optimised for more attractions and visibility. Search engines is a primary source to increase the traffic. For a SEO, friendly website, search engine webmasters need to follow certain guidelines. Certain tools are available online which can be used for optimizing websites and checking the visitors and search engines.

Here are the 10 tools which could help you optimize website:

1. Google trends
   Performs keywords research using its trending searches, comparing trends by search terms, forecast, regional trends etc.
2. Google Adwords Keyword Planners
   A free AdWords tool, keyword planner aids to get keyword ideas, search volume and traffice forecast for selecting better and relevant keywords.
3. txt Tester
   It is a tool to test Robot.txt file. It helps to check the Robot.txt file in search console. It is the accurate way of test this files.
4. HTML/ XHTML Validator
   W3C validator checks the markup validity of Web documents in HTML/ XHTML. It allows you to test various files in HTML/XHTML codes.
5. CSS Validator
   Style Sheets are the basic validator for Cascading Style Sheets (CSS) and HTML/XHTML documents with style sheets. Easy way to test!
6. Structured Data Testing Tool
   This tool checks with Google that it can parse the data correctly and display in search results or not. Keeping a check on the display of structured data markup is important.
7. Mobile Friendly Tool
   This tool helps to check the mobile adaptivity. It tests the website’s mobile friendly status.
8. Page Speed Tool
   Page speed tool tests the insights of the websites in terms of the speed to load all the webpages. The loading of all the web pages needs to be fast in all the devices.
9. Search Console
   Google Search Console is a free service provide to all the website holders to track their online presence on google search results. This lets you check your overall ranking on Google.
10. Google Analytics
    Google Analytics helps you analyse visitor traffic and the flaws in the website due to which the traffic engagement is more or less.

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