Finally! A Cheat-Sheet Creating the Best Social Media Campaigns EVER!

 

Businesses are always looking for the latest tricks to creating engaging posts on social media.

Fine, but you still need to answer these questions if you want your social strategy to take off:

  • What should I post?
  • How often should I post?
  • How long should my posts be?
  • Should I use graphics with my posts?
  • Are link posts better than images?

Facebook, Vine, YouTube, Google+, Tumblr… with so many social media websites available to businesses, staying abreast of the latest tips is practically impossible.

That’s why the folks created this amazing infographic — to show you how to organize the best social media campaigns on the web.

heat-Sheet for Creating the Best Social Media Campaigns EVER!

Most of the time you have to read articles from many sources to find the best advice about different social media platforms. But this infographic has fantastic tips about all the social networks you need to know!

Here are some takeaways I found most interesting:

LinkedIn

People actually post there?

Kidding, of course! LinkedIn can be a useful site, it’s just not very social — and I didn’t know LinkedIn has insights!

Blog Posts

The layout recommendations are spot-on.

But I disagree that blogs should be 500-800 words. More than 1,000 words usually works best for SEO.

YouTube

Add a URL to every description — even before the text.

Facebook

Images rule! Just make sure photos are the right size.

Twitter

Wow! Bitly links get retweeted the most?

Pinterest

Lots of great stuff here about faces & the color of your Pinterest images.

Google+

Tagging people & brands is a wonderful way to get engagement on Google+ — just make sure tags are relevan

Instagram

Hashtags are HUGE on Instagram… but don’t abuse them.

Vine

Unique style & branding is key to succeeding on Vine.

Tumblr

I’d never heard of “Tumblr Speak”.

best-social-media-campaigns

Conclusion

There’s lots of questionable advice at the end of this infographic about the best times to post on social media.

Source : www.postplanner.com/best-social-media-campaigns-cheat-sheet/

 

THE PEN PRINTER

Abandoned pens and other such stationery stand a chance at purposeful usage, thanks to the Pen Printer. The device uses the ink from discarded pens to print on paper. The current tech may not support such an ambitious idea, but it’s worth the exploration, since many of us have bundles of uncapped and discarded pens in our drawers for no apparent reason!

Designers: Tae-jin Kim & Su-in Kim

Wireframe vs Mockup vs Prototype & Selection of Prototyping Tools

Wireframes, mockups, and prototypes are terms that are often used synonymously, and they are indeed quite confusing. This article explains what is hidden behind each term and provide helpful prototyping tools.

What are differences between wireframes, mockups and prototypes?

In a post on Designmodo, Marcin Treder writes:

“Confusing wireframes with prototypes is like assuming an architectural blueprint and a display house, are the same thing.”

design flow

Wireframes, mockups and prototypes actually represent the different stages of design flow.

Wireframe, a low-fidelity way to present a product, can efficiently outline structures and layouts. Wireframe is the basic and visual representation of the design. Your wireframe design doesn’t need to focus too much on minutiae, but must express design ideas and should not miss any important parts.A wireframe is like a channel that helps team member understand their projects better.

Mockup, a kind of high-fidelity static design diagram, should demonstrate information frames and statically present content and functions. Unlike a wireframe,a mockup looks more like a finished product or prototype, but it is not interactive and not clickable. It is rather a graphic representation. This can be helpful, for example, to provide investors with a picture of how a finished product can be,and help team members review their project visually.

Prototype is already very close to the finished product. Here, processes can be simulated and user interaction can be tested. A prototype looks very similar to the finished product. Early prototyping can save a lot of development costs and time so that the work of back-end product architecture will not be in vain because of unreasonable user interface design. A prototype is an excellent tool to obtain user feedback and to test the product.

How can you choose a tool?

When you try new tools, you are always confronted with these questions:

• Is it worthy of spending your time learning it?

• How long do you need to adapt a new tool?

• How fast can you actually develop a prototype by using this tool?

Before deciding on a new tool, you’d better consider the following question:

• Is the tool used for creating prototypes for website, desktop or mobile apps?

• Do you want to develop wireframes, mockups or prototypes and what are your requirements for a tool?

• What are the functions you need when working with other developers or designers?

• How expensive is the tool and is it worthy?

In the following, I would like to present you some prototyping tools.

What tools are available for wireframes, mockups and prototypes?

Mockplus, Balsamiq Mockup for wireframes and prototypes

Mockplus

With Mockplus you can easily create mockups for mobile and desktop apps. Without any programming knowledge, you can also master this easy-to-use tool. By simple drops & drags you can create interactions. Its pre-designed elements, like pop-up menus, sliding drawers and picture carousels, are also worthy to be highlighted here. In addition, Mockplus supports team collaboration.

Mockplus allows you to quickly and easily create mockups

If you just need to make a wireframe, you can use Balsamiq Mockup. Its interface operation is simple, and wireframes made by it have a unique hand-painted style and simple lines. This tool provides various commonly used components, which allows designers to focus more on design, rather than on visual effects. However, when it comes to interaction design, Balasmiq is utterly useless.

Sketch, Photoshop and Illustrator for mockup

Sketch

Sketch is a lightweight, easy-to-use vector design tool that is very effective for designing mockup. Its disadvantages are: it don’t have dynamic or interactive functions, which is not conducive to perform product features and associated logic; it only supports Mac. Its features are that the hierarchical structure is in line with the prototype file; commonly used functions are complete, shortcut keys are reasonable and convenient; a variety of component libraries and templates are very rich; plug-in is easy to install and plug-in library develops rapidly.

Some designers majoring in visual design can use Photoshop and Illustrator to design prototype because of their habits and also make Photoshop wireframe. However, to operate the two is relatively difficult, for they are easy to draw mockups and flow charts but not conducive to make interactive design and not good at text caption and annotations.

Conclusion

These tools have their own pros and cons. Which tool is better depends on whether you want to design wireframes, mockups or prototypes. I mainly use Mockplus to design prototypes, for it’s easy to use and affordable. I hope this post and the prototyping tools presented here can help you.

Source : https://www.mockplus.com/blog/post/wireframe-mockup-prototype-selection-of-prototyping-tools/?r=grace-xt

10 Free Tools For Optimizing Website

Websites or web pages need to be optimised for more attractions and visibility. Search engines is a primary source to increase the traffic. For a SEO, friendly website, search engine webmasters need to follow certain guidelines. Certain tools are available online which can be used for optimizing websites and checking the visitors and search engines.

Here are the 10 tools which could help you optimize website:

  1. Google trends
    Performs keywords research using its trending searches, comparing trends by search terms, forecast, regional trends etc.
  2. Google Adwords Keyword Planners
    A free AdWords tool, keyword planner aids to get keyword ideas, search volume and traffice forecast for selecting better and relevant keywords.
  3. txt Tester
    It is a tool to test Robot.txt file. It helps to check the Robot.txt file in search console. It is the accurate way of test this files.
  4. HTML/ XHTML Validator
    W3C validator checks the markup validity of Web documents in HTML/ XHTML. It allows you to test various files in HTML/XHTML codes.
  5. CSS Validator
    Style Sheets are the basic validator for Cascading Style Sheets (CSS) and HTML/XHTML documents with style sheets. Easy way to test!
  6. Structured Data Testing Tool
    This tool checks with Google that it can parse the data correctly and display in search results or not. Keeping a check on the display of structured data markup is important.
  7. Mobile Friendly Tool
    This tool helps to check the mobile adaptivity. It tests the website’s mobile friendly status.
  8. Page Speed Tool
    Page speed tool tests the insights of the websites in terms of the speed to load all the webpages. The loading of all the web pages needs to be fast in all the devices.
  9. Search Console
    Google Search Console is a free service provide to all the website holders to track their online presence on google search results. This lets you check your overall ranking on Google.
  10. Google Analytics
    Google Analytics helps you analyse visitor traffic and the flaws in the website due to which the traffic engagement is more or less.